Web Copywriting/SEO
Posted by Michael
30 Mar
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I was engaged recently in an interesting back-and-forth with a potential client on the subject of pretty vs. purpose and process in a new website design. It gave me very good reason to more thoroughly think through the concepts in order to explain them well and clearly in that conversation. I’m not sure I did so well in that effort, but I’m going to try again here.
Every research study I have read on the subject of Internet attention span tells me that we have about 2/10ths of one second to make a favorable impression on a first time visitor with the...