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Archive for the ‘Internet Technology’ Category

Privacy and the Internet – Be careful

Tuesday, February 16th, 2010

“Follow the money” was good advice given to newspaper reporters Woodward and Bernstein by Deep Throat back in the Watergate days on the other side of the pond, and if you want to understand why privacy lids are being lifted on the Internet, do the same thing – follow the money.

Facebook is the world’s largest social networking site. Depending on whose statistics you use, it’s either the most frequently visited site each day, or it’s number two behind Google, 400 million members strong.  YouTube, Yahoo and Live round out the top five.  Facebook is moving toward its initial public stock offering, and everything it can think of is being monetized.

If you visit the site, you’ve already seen those advertisements in the right side bar.  More of that is coming, and as it does, your privacy is going.

You know how you’re asked about allowing your profile to be accessed every time you want to take one of those silly “Quizzes” on Facebook, like “How Well Do You Know So-and-So”?  If your email address is listed in your profile, you’ve just been added to someone’s mailing list and can expect to be receiving marketing emails.

Privacy has long since disappeared, and on the Internet, and especially on Facebook, whatever thin veil you think might still exist is useless in hiding any of the good parts.  Notwithstanding Facebook’s published Privacy Guide, your info is not the least bit safe.

Money has everything to do with it.  Currency on the Internet is traffic, and in that sense, Facebook is a currency printing press. Eyeballs on the site in those numbers make the Googles of the world salivate.  Add to that the email addresses for e-newsletter marketing, and, well . . . you get the point.

And lest you think the toothpaste can be jammed back into the tube, try getting that embarrassing Facebook update off Facebook’s server, or out of Google’s cache.  The only option you have is to take comfort in the notion of once burned, twice shy, and vow never to put anything anywhere on the Internet you can’t live with forever.

But, it still comes down to money.  Privacy issues can stand in the way of monetisation, and when that choice has to be made, the answer is clear.  Making money is not a bad thing, mind you.  The costs of maintaining sites like Facebook, Twitter and so many others is substantial, and business is business.  It’s why the sites and systems were developed in the first place.

Just be careful.  Forever is a long time.

The Corporate Cost of Email

Monday, August 10th, 2009

Email is free. We all know that. Or do we, and is it?

While a stamp is not necessary to send an email, technology is. Companies use Microsoft Exchange servers for the service to their staff, and the software is not free. Neither are the servers or their management. The only other option, at least for operating systems, is the Linux competition.

Linux operating systems are free – - at the server level it might be the Red Hat version, or the FreeBSD version, and each has been around for a long time.  While the software is not necessarily free, perhaps from Novell GroupWise, it is less expensive than Microsoft Exchange software, and requires less maintenance, and fewer updates.

A study done earlier in the year compared these overall costs, and found that companies could cut the total cost of email by up to 64% if they were to switch from Microsoft Exchange to Novell GroupWise.  The report was published by independent analyst house Osterman Research.

They based their findings on a global survey of 132 organizations, and compared the total cost of email systems.  An organization with 1,000 users, they found, spends an average of $29.67 per Exchange email account, while just $11.64 for Novell GroupWise accounts on a Linux server.

In the spirit of disclosure, KISS is an open source company, and our servers use FreeBSD as their operating systems.  Our work stations are powered by a Linux derivation system, also.  In at least one instance, Novell’s Evolution, a free email client similar in functionality and features to Microsoft’s Outlook, is used.  However, KISS is not affiliated with  either Osterman Research Group or Novell, and are not compensated for this blog post.

The Osterman report also indicated that the average person spends almost one-third of their workday on email, and sends/receives an average of 124 messages every work day.  With about three-quarters of all outgoing communications today done via email, it has become critical to a company’s everyday business activity.

At the very least, it is worth serious consideration in the corporate world how best to manage the costs of doing business.  Reviewing the cost of the single most important communication vehicle in the world today should be on the list.

While it is a mostly Microsoft world we live and work in, it is not the only technology world available to us.  Linux does offer a meaningful alternative, as this Osterman Research report, which you can access here, suggests.

Skype Encryption Bounty – Internet Technology Today

Thursday, February 12th, 2009

Many of us are familiar with Skype, a free Internet technology that enables one to make free phone calls to other Skype users through their computer and broadband connection. All you need is a Skype account and a USB headset plugged into your computer and you can speak to any other Skype user anywhere in the world free of charge. It also has an instant messaging component that works just like Yahoo Messenger and the multi-protocol system,  Pidgin.

It’s a terrific service, and we use it regularly to speak with our office on the other side of the pond in Massachusetts.  The sound quality is “next room” level, and the price is certainly right.

Skype, based in Europe, was purchased by eBay in 2005 for $2.6B, and has already written down another $1.4B in expenses since.  The software behind Skype is regularly updated and new features are being added all the time.  In fact, the service is so good, and the updates to the technology so effective, it is in the gun sights of security agencies all over the world at the moment.

It seems the security of the Skype VoIP (Voice over Internet Protocol) in the person-to-person (P2P) communications is so good that eavesdropping is virtually impossible.  With the constant updating to Skype encryption software, the possibility of eavesdropping is even further frustrated.  A bounty of sorts has been placed on Skype, and spy agencies, including the NSA (National Security Agency) in the US, is keen on having someone break the Skype code.

While one can understand why security agencies and law enforcement officials would want to be able to monitor Skype chats, it does seem to be the only bastion of privacy on the Internet today.  No one is immune to or can escape the scrutiny of the web today.  Every moment of our lives can be documented in one way or another, spied upon from above, listened in on from within.  No video is safe from YouTube today, and nothing is sacred any longer in our lives.

Skype offers the one safe haven where friends can chat without being overheard, and save money with overseas calls at the same time.  It is a dangerous world we live in, and there are, no doubt, people using the security of Skype for nefarious, if not terrorist, activities.  We all want to feel safe, and we would like to think that people everywhere will be safe, but that is not ever going to be the case.

Still, the ability to close the door and pull the shades for those few moments of unmonitored privacy in a telephone call with family and friends seems worth fighting for as that last resort.  It’s not likely to be with us too much longer, though.

The person or company that breaks the encryption of Skype communications stands to make billions.  That’s a pretty hefty incentive, and I’ve no doubt there are many working on it as these words are being written.  For that matter, eBay could stand to get all of its money back, all $4B so far, by selling Skype’s encryption to those security and law enforcement agencies.  Pretty tempting, I would think.

It will be a day of very mixed feelings on that day that occurs.

The Size of the Online Ad Market

Monday, October 20th, 2008

In the world of search engines, it’s not necessarily the first born that grows up first. It may come as something of a surprise to those who haven’t been into this Internet thing from the start that Google was not always, well, Google.

One of the ways to tell that is to consider for a moment which search engine’s name has become also a verb. We all understand immediately what someone means when they say “I googled it.” How many people have you heard say they “Yahoo’d it?”

Yahoo was formed in 1994 by a couple of Stanford University grad students, Jerry Yang and David Filo.  By 2000, Yahoo was enjoying annual revenues of $1.1 billion, and was growing at a 90% rate, while Google could muster only $19 million in sales.  Only five years later, Google was passing Yahoo in annual revenues, and this year Google will log about $22 billion, while Yahoo will see about $7.5 billion.

According to eMarketer, search advertising (the placing of advertisements next to keyword search results) represents about 42% of all online advertising.  Google got the jump on annual revenues because it learned how to do that better than Yahoo, and it’s pretty much as simple as that.  The figure for search advertising this year will be about $10 billion.

Yahoo is imploding in the minds of many industry watchers, and those same folks are questioning the wisdom of Yahoo’s breaking off discussions with Microsoft earlier in the year about a sale.  MS was talking something in the area of $31 per Yahoo share, and today Yahoo shares are trading at around $12.75 per share.  What a difference eight months makes, and causes those same minds to wonder how long Jerry Yang should remain at the helm of the company.

While that is not the point of this column, it does point out the extent of Yahoo’s descent in less than eight years.  Where once it was the king of the hill, it’s been long ago dethroned by the company whose name is both a noun and verb.

The point of this column is, though, the size of the market.  The two major players represent the bulk of the search advertising market, that $10 billion, and between them take in over $30 billion in total revenues from their efforts.  These are companies that did not exist 15 years ago, so the rise, and the fall, have been rather meteoric.

Microsoft’s interest in Yahoo should not be underestimated, even though there have been no public comments of any substance made by either about resuming acquisition discussions.   The fact is, $7.5 billion is still a lot of money, and Microsoft has heard Google’s footsteps for a long time.  Wouldn’t MS like to take on a little bit more of the online ad market to build up its MSN efforts in the industry?  Remember, now, that MSN Search is also a member of the top five search engines in the game, and a purchase of Yahoo makes it number two behind only Google.

It’s quite a story, this Google and Yahoo thing.  Rapid growth out of the box, the only show in town, the newcomer overtaking, the distance between the two widening, and all in the span of only 14 years and $30 billion dollars.  The next chapter is going to be pretty interesting to watch – - the playground of the overnight billionaires always is.

Internet Security and Email

Wednesday, October 17th, 2007

Last month I wrote a piece about Internet security, and you’ll find it here. Since then, other events have occurred that cause me to revisit those thoughts and help explain some of the new basic concepts about email use.

Five months ago, an eastern European country’s Internet was shut down for a day, the victim of a spam attack. Not just a web site, and not just one ISP. An entire country.

Last month, a test was conducted in the United States involving a power grid. A simulated attack was conducted on a US power grid, resulting in a simulated power grid failure. It did not receive much media coverage, but it should have. I hope those in this country who should have seen this saw it.

Internet service providers like Comcast, Verizon, AOL and others may very well not be able to withstand a concentrated attack, whether denial of service or denial of computing. As I noted in my earlier piece on the subject, it might be only giants like Yahoo and Bank of America that could. When an ISP goes down, so does every one of its customers, and we’re talking tens of millions of computer users in the US alone.

If you read the news carefully and thoroughly enough, you’ll find lots of hard news stories about incidents like this occurring all the time. My guess is it’s sort of like the existence of UFOs and alien presence on earth – - if they were real, those in positions of authority would not tell us for fear of the affect on the masses. Now, I don’t wear a tin foil hat or anything, but we should be aware that a cyber attack of some kind is likely at some point in the future. Not time for EVERYONE TO PANIC, but everyone who lives and works in the virtual world needs to be aware.

A generation in technology is about 18 months, according to generally accepted standards. Just a couple of years ago, spam volume was in the hundreds of millions of pieces per day. Today, that figure is estimated to be 2 billion. That’s 2 billion. Per day. ISPs have to cope with this volume of email trying to get to you. Since they might not be able to hold off a dedicated attack, they have had to hunker down, block anything that offers the merest suggestion of spam. Because this happens “behind the curtain,” if you will, nobody feels it or sees it. That is, until they try to send an email that another ISP red flags.

What’s this mean for the average Internet business person? It means you have to become more aware of the environment in which you work, to be honest. Email was intended originally as a easy, free and anonymous way to pass simple messages back and forth. It still is a good vehicle for that purpose. It was never intended to serve as vehicle for mammoth file size transfers, for instance . . . that’s what FTP is intended to do. And, since viruses, worms and Trojans are easily hidden in HTML code, ISPs are getting pretty tight about any emails filled with raw HTML in the main body. These are two of the more obvious red flag items ISPs are reacting to, and business email habits need to adjust accordingly. If you get an email bounced back to you for seemingly no apparent reason, it may be because you are trying to use email in a way for which it was not intended, or in a way ISPs will no longer permit.

Things change. Three IT generations ago, spam was several hundred million pieces per day, as I said – - – today, 2 billion. If a human generation is 18 years, then 3 generations is 56 years. No matter what industry you are in, no matter what you do for work, are things being done in your industry the same way they were done 56 years ago? Things change. Just as you have kept pace with changes in your own industry or work arena, you have to do the same if you work in the virtual world.

Things change, and you have to change with them. Security does need to tighten up, as recent events show. You don’t need to be afraid yet, but you should be aware.