Marketing

Internet Marketing is not a lesser cousin in the development of a web site project, and its importance should not be underestimated. A great product, a nicely designed web site and a well-built delivery system for sales is not enough... the world needs to know you're there and ready to greet it. KISS marketing efforts include a search engine rank analysis report to determine where you are in the world of search engines, a weekly search engine submission service for your site, and managed cost-per-click campaigns. Each is designed to get the word out and bring visitors to your door, much the way the sign at your “sticks and bricks” store is intended to attract customers.
Before we recommend you spend any money to buy traffic (CPC), though, we develop a Search Engine Optimization Strategy first.

It's purpose is to measure your site's performance, generally, and specifically on search engines; help you calculate your conversion rate (the number of visitors it takes to generate your most desired response); and then attempt to improve your organic (natural) search engine rank position first. Depending on the success of that SEO strategy and the time it takes to achieve that success, we may also recommend it be supplemented with some purchased traffic (CPC). Ultimately, though, the goal of a good SEO Strategy is to decrease and eliminate the reliance on paid traffic to generate sales.

KISS offers Managed Marketing Services beginning at $2,500 per month. We develop an Internet Marketing Strategy Plan for your web site after thoroughly researching your product and site delivery, and then implement that plan for you. Home page copy review and SEO work, including copy writing, and CPC management, are all part of these Management Services. We review and analyze site performance and statistics each month and provide a written Consulting Report, Executive Summary-style, reporting on the previous month’s highlights and including recommended action steps for the coming month. The cost of any paid inclusions and click bids are not included in our Management Fee.

Our Managed Marketing Services have helped clients go from no online sales to six figure online sales in their first year of e-commerce, and from six figure annual sales to seven. The right strategy plan, well executed, can help you achieve that same measure of success. Please contact us for a free initial consultation either by email to micheal@kisscomputingireland.com, or by calling Micheal at 00-353-1-298-0111